There are few things sweeter in life than candy. From fruity delights to decadent, silky chocolates and everything in between, our love for confections is depicted in various movies and stories with candy makers at their center. But what if that confectioner, clad in a fancy top hat and colorful garb, were to use this knowledge to further their own schemes? A “Willy Wonka gone wrong” type, if you will. This question fueled the concept of the newest villain of Halloween Horror Nights at Universal Studios Florida, Major Sweets. While not an official event icon, Major Sweets has become iconic in his own right, with ties to Halloween Horror Nights history and a surprisingly detailed backstory.
That, readers, is precisely what we’re going to get into.
A Brief History of Major Sweets at Halloween Horror Nights
Major Sweets was first introduced in 2022 as part of the New York scare zone Sweet Revenge. The zone appeared as a 1950s Halloween parade set in the town of Hollow Hills, but it had a sinister twist — the candy distributed by the Major Sweets Candy Co. turned the children into cold-blooded killers! The zone’s story was also uniquely tied in with that year’s Tribute Store via newspaper clippings posted around the shop.
We weren’t the only ones who loved the Sweet Revenge scare zone. It was so popular that Universal created a prequel house, Major Sweets’ Candy Factory, just two years later for Halloween Horror Nights 2024. Universal Orlando Resort elaborated on Major Sweets’ background via short stories that accompanied the announcements of both Sweet Revenge and Major Sweets Candy Factory. Fans can find these on the park’s official Discover Universal podcast. The short stories are great supplements to understanding Halloween Horror Nights lore and how they fit into the event. This could require some digging, but don’t worry — we did the legwork on Major Sweets for you.
Now, let’s take a bite to see who Major Sweets is.
The Untold Story of Major Sweets and the Lonely Boy
Back in the 1930s, there lived a young boy in the town of Hollow Hills who loved Halloween and candy. Every year, he’d dress up in full costume, and though he was excited for the holiday, his childhood was spent alone and bullied. The boy spent many lonely days staring out his second-story bedroom window while the other children played. While he was upset, never understanding why he was treated this way, he still desperately yearned for a friend.
Every afternoon, the boy would run from his troubles at school to his parents’ cinema, the Tribute Theater. Whether it was sneaking into one of the latest movies or spending quality time with his beloved parents, it was here where he’d escape both the torment of school bullies and his loneliness at home. As he got a little older, he started helping with the family business, with his father assigning him to work behind the snack counter.
One afternoon, as the boy took inventory of the candies, a girl his age asked for a recommendation. After a moment’s pondering, the boy suggested lollipops. She took two, thanked him, and left one for the boy. With a grand smile, he realized something special just happened. The girl returned often and became a lifelong friend of the boy.
Tragedy Strikes the Tribute Theater
In 1939, the boy and girl had become part of the Tribute Theater’s official staff. Coming into his shift one day, the boy planned on meeting with his dad as he always had before getting to his duties. He greeted his friend, who was already on her shift, making his way to his father’s office only to find no one there. Noticing his parents’ absence, he and the girl decided to clean the theater before the next movie to surprise them upon returning.
Eagerly entering the screening room with his cleaning supplies in hand, the boy noticed two patrons still seated. From a distance, he announced that the movie was over, and everyone had to leave in order to clean the theater for the next screening. When there was no response, he moved closer, only to be struck by a horrifying realization — it was his parents! Rushing to their side, he frantically checked their pulses, but it was too late. His mother and father were gone, leaving the boy heartbroken and distraught.
Three years passed as news of their deaths spread throughout Hollow Hills. Overwhelmed with grief, the boy let his family’s theater fall into disrepair, spending his days sitting in the ticket booth, staring out the window, just as he had in his lonely youth. Eventually, the girl came with the gift of a lollipop, just as the boy’s only friend had all those years ago. Unwrapping their treats, an idea sparked — a way to bring life and positivity back to the theater: candy! A free piece with every ticket, one unlike anything their patrons had ever tasted!
The Tribute Theater’s Sweet New Deal
The friends began testing. They’d need a secret ingredient since honey and gelatin are passè and all too common. They dug deep into their ingredients until one stood out: “Potions. But what are potions doing in a…” The boy paused. As years of traumatic questions flooded in, he remembered his parents’ foam-lined lips, dilated pupils, and their faces frozen in pain. What had killed his parents was now as clear as the label before him — Poison!
Hearing his sudden outburst of grief, the girl came to her friend. As she comforted him, a suggestion was made: What if poison was their candy’s secret ingredient? The idea came all too naturally, and a plan began to take shape. After all this time, the boy and girl only had each other. There was no way to truly identify the killer, and there was no one in Hollow Hills they could trust. There seemed to be only one way to get their revenge.
Not long after, the Tribute Theater reopened with its new deal! The townies of Hollow Hill came in droves, and though the plan seemed a success, it had actually worked all too well. Families began losing members not long after seeing a flick. Hollow Hills’ newspapers and the rest of Progress County ran reports rife with allegations. Investigators had even started questioning the boy and girl directly at the theater. Overwhelmed, the friends fled and were, seemingly, never seen again.
Major Sweets Arrives in Hollow Hills
The Tribute Theater’s story would have ended prior to the 1950s if not for the newly elected Mayor of Hollow Hills. Though a newcomer, he was well aware of the theater’s controversial past. But unlike the rest of the town, he saw the potential for revival, with its former glory shining through its now musty cracks. Determined to make a name for himself and knowing Hollow Hills had once loved that theater as much as they love Halloween, he decided to transform it into a family-friendly venue. Its first event? Hollow Hills’ first annual Halloween Parade Party!
There were just some minor wrinkles: The theater was in dire need of refurbishment, and what’s Halloween without candy? Fortunately, a new candy manufacturer, Major Sweets’ Candy Co., had just opened nearby. The mayor paid a visit and met the owner — Major Sweets himself! Sweets was a boisterous character, sporting a pencil-thin mustache and eccentric attire. The mayor knew little about him but was sold on his confectionery expertise, and a deal was struck — Major Sweets would fund both the event and the refurbishments! At the center would be the theater’s return, the parade, and, of course, plenty of candy for all the children.
Major Sweets Candy Factory
A few days before the parade, Major Sweets opened his factory for public tours, with local schools eagerly participating. The excitement could be felt from all the students and even the chaperones over their newest celebration. However, none could have foreseen the horrors that were in store.
According to one of the surviving chaperones, things had begun normally enough. Miss Treats greeted everyone, ushering them into the factory and offering complimentary treats to the children. As the entry doors shut, hints of the chaos lurking within began to emerge. Sounds of children running and shouting could be heard as they passed the occasional smashed candy container. When questioned, Miss Treats would simply brush it off as “the effects of extreme sugar rush.”
As they entered the projector room, Major Sweets personally greeted everyone before playing footage of their latest experiments in candy concepts. Following this, room after room became overrun with sickly sweet danger as the children, and even Miss Treats, began attacking the chaperones with broken candy pieces and even factory tools.
What had caused this? In retrospect, it’s likely that the complimentary candy had turned the children ravenous, but to what end? As the chaperone had made his escape, he remembered hearing Major Sweets instructing his associates to round up the children, destroy all evidence of what happened, and prepare to head to the Halloween celebration.
If only Hollow Hills knew what was going to happen to their fair town.
Major Sweets’ Sweet Revenge: The Shocking Finale
Major Sweets and his crew made their way to the festival, where the candy maker would be honored for his contributions. As the event began, kids and the Hollow Hills denizens arrived in high spirits. Contests were held for the best Halloween costumes, with Miss Treats and Major Sweets giving extra special candy to the winners. After the event’s keystone parade, the mayor of Hollow Hills took to the judge’s booth, with his daughter blissfully in tow, to honor Major Sweets with the key to the town. It was then that things would take a dark turn.
Sweets thanked him, handing the mayor’s daughter a chocolate bar. After the first bite, the candy’s contaminated effects quickly took hold. The candy maker revealed a knife from his coat, which the daughter snatched away before stabbing her father several times, to the horror of onlookers. Major Sweets’ blackhearted plan was underway as he and Miss Treats threw open the doors of their trucks, releasing the army of candy-crazed children from the factory and revealing what can only be described as a mobile armory as they terrorized the town. The festival’s dreadfully bloody conclusion ended with several deaths as Major Sweets and Miss Treats stole the town’s highest honor and fled into the night.
Since then, investigators have tried to understand what actually happened in Hollow Hills. Although there’s no confirmation, the strongest evidence places Major Sweets and the lonely boy of the Tribute Store as one and the same. If that were true, then one must return to the identity of his parents’ killer. How did the poison get in the theater in the first place? Did he actually enact his “sweet revenge,” or was the killer still lurking, possibly even right under Sweets’ nose? This writer has his own thoughts on the matter, but only time will tell if we’ll ever get the truth lying at the center of this candy-coated horror story.
Halloween Horror Nights runs on select nights from August 30 through November 3. Find out everything you need to know about tickets here. Discuss it all with 170,000+ other Universal die-hard fans in our Orlando Informer Community on Facebook. And be sure to follow Orlando Informer on TikTok, Threads, Facebook, Twitter, and Instagram for the latest news, tips, and more at Universal Orlando, Walt Disney World, and other Orlando attractions.
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